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Why we should shop small
As you’re beginning to see in my posts, shopping takes up a bit of my spare time. I’ll admit it – I visit big box stores (mostly Target and I’m the mayor of my local Target on foursquare), and I am a...
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Is anybody checking in?
I recently celebrated my third anniversary with foursquare. Since 2009, I have checked in more than 3,700 times on 988 days. I have 64 badges, 21 mayorships, and 48 friends, and follow 54 businesses....
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How one small business built Facebook buzz – before opening its doors
I first heard about the Rail Trail Flatbread Co. when my husband and I were in Hudson, MA a few weeks ago looking for a place to eat dinner. We drove by the restaurant’s downtown storefront – a new...
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How your business can prepare for Facebook Graph Search
Facebook’s big Graph Search announcement today was a wake up call for businesses. Essentially, Facebook is the next big search engine and local search app. Your potential customers are on Facebook, and...
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Why reviews matter
I am a crazy cat lady. Three felines live at our house, and – like most pet owners – I sometimes go nuts on the pet products. I have a loyalty card for and receive emails from one of the big chain pet...
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How can your business get noticed in the new Facebook news feed? More visual...
The most important lesson from Facebook’s news feed upgrade announcement this week is this: multimedia is critical to your business’ success on Facebook. Photos and videos will appear larger in the...
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How one small business creates great Facebook content
Anyone who uses Facebook for social media marketing is looking for that magic bullet of content: What can I post that will get my fans talking, make them loyal, and spread the word about my business?...
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Ask Azure: Should I link to my email newsletter signup form in more than one...
One of my friends – who is a marketer for a small business – recently asked me this question: Q: When people request a free sample or download our manual, there’s a link on those pages to sign up for...
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Why I’m not participating in restaurant week: Your Facebook posts don’t link...
On paper, restaurant week is a great idea. If you haven’t heard of restaurant week, it’s a week out of the year where the restaurants of a community offer special prices and menus to drive people to...
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Need proof that social media marketing works? Check out the movie Chef.
When I went to the theater to see the movie Chef last weekend, I expected a quirky independent comedy with a lot of delicious cooking scenes. And I wasn’t disappointed. But what I didn’t predict is a...
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